There have been some very exciting developments in cheerleading this week that raise our level of legitimacy and will help make our sport popular throughout the world:
- Varsity Brands Study – A study from Varsity Brands identifies Connection between School Spirit and Student Achievement, Involvement and Confidence. The better your school spirit, the better our school! We have all known this for years, but now there is research backing up our empirical data.
- IFAF World Championships will feature Cheerleaders – The International Cheer Union (ICU) and the International Federation of American Football (IFAF) will be working together to promote both sports at the 2015 IFAF World Championships, to be held July 4-18, 2015 in Stockholm, Sweden. The ICU and the IFAF have each been recognized by SportAccord as the official governing body for their respective sports. Both Cheerleading and American Football have a rich 100-year history originating from American university sporting programs in the late 1800s. More than a century later, both sports are thriving and growing rapidly.
This was a great week for cheerleading. Good data that shows that our cheerleaders improve their school experience, and a big partnership with the International Federation of American Football. All of this goes to show that our sport is becoming more legitimate and popular every day!